Wander

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For a lot of normal people linux just doesnt offer any advantages they care about. If you tell them it can do everything windows can do, the question “so why should i go through the effort of switching” remains. There’d have to be something they really want, that they can’t get from windows.
Though average users use mobile devices instead of desktops more and more, so I can see windows becoming mostly a thing that people use at work.