Looking at it a different way, that would be like a photographer taking a photo of the sandwich and proclaiming “I’m an artist” or a director telling a chef what to make, telling a cinematographer/camera operator how to shoot it, and an editor how to cut it to create a short film of a sandwich and proclaiming “I’m an artist”. Art can be made from a series of creative and purposeful decisions that result in a piece of expression. It might not be good art, it might not be effortful art, it might even be unethically made art, but it’s not not-art.
It’s not that they throw a ball around really well, it’s that the NBA brings in over 10 billion in annual revenue because of these players. How much are you willing to pay someone to bring in that amount of money?