Zero co actually just announced this bullshit - their former model was recycled ‘forever bottles’ you refilled from plastic pouches that you sent back to be cleaned and reused.
Now they’re doing much smaller single use packaging that’s ldpe lined cardboard, doesn’t work with their forever bottles (meaning you have to buy new proprietary kit) and are touting it as greener.
Zero co actually just announced this bullshit - their former model was recycled ‘forever bottles’ you refilled from plastic pouches that you sent back to be cleaned and reused.
Now they’re doing much smaller single use packaging that’s ldpe lined cardboard, doesn’t work with their forever bottles (meaning you have to buy new proprietary kit) and are touting it as greener.