Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy
blog.mozilla.org
An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

  • unskilled5117@feddit.orgEnglish
    1·
    4 months ago

    why would any corporation choose to sideline their current advertisement model by creating an extra solution that doesn’t even tap 3% of the market

    In its current form, I concur, you might be correct. But:

    The current implementation of PPA in Firefox is a prototype, designed to validate the concept and inform ongoing standards work at the World Wide Web Consortium (W3C).Source

    So the point is to create a system that other browsers could adopt. The other thing that could drive this, is the GDPR compliance. PPA is compliant, while a lot of the other technologies aren’t, and businesses are feeling more pressure. There is a reason that Meta participated in parts of the development.

    All I can say is: Dont let perfect be the enemy of good. This is so far only a test.